A Day In The Life

I often get asked, "So what does a Marketing Consultant/Contractor actually do?" "It varies" would be an appropriate response, yet it also seems like such an understatement. When my phone rings, I'm never quite sure who will be on the other end, or what types of marketing projects we may be discussing.

Case in point, if you ask me what I'm up to now I'll mention that I recently produced a tactical marketing plan for a local school, providing them targeted approaches to increase their enrollment for '08/'09. We are currently implementing the plan. I'm also enhancing and updating some collateral for a growing high tech company. And not long ago, I completed some brochure copywriting work for a healthcare company in Houston.

An independent marketing professional such as myself wears many hats and loves them all, because the bottom line is that Marketing and its many facets has the ability to truly make a positive impact regardless of the industry or business. Marketing is a "universal language" if you will that spans the continuum...


Continuum Marketing - www.continuummarketing.com